Objective: To increase brand awareness to a wider demographic and boost online traffic to Tillys.com for the companies first ever media buy.

Role: Project Manager from the concept deck, mood board, model selection, campaign layout, accounting/billing all parties, set KPIs, and worked closely with our Ecom Analytics team, coordinating brand and Leadership Team approvals, and more to create a successful launch with our media partner.

Results: 6.7M impressions, resulting in a 158% ROI

Project Length: NOV-DEC 2019

This project would not have been completed without the involvement of the: POPSUGAR Media, Leadership Team, Photoshoot Production Team, Photographers, Models, Ecom/Data Team, and the Accounting Team